Rolls Royce worked with RANKIN and his team to develop the creative, film and stills for their iconic Phantom. Putting Games of Thrones superstar, Gwendoline Christie, in the driving seat, this is a film that smashes perceptions of owning a luxury car.
Counted among the great photographers and filmmakers of our time, Rankin’s strong sensorial style has led him to move beyond fashion and beauty into a world of atmospheric storytelling. He shines a light on Phantom’s younger driver focused appeal in the film that speaks directly to a new generation of Phantom customer.
Rankin cast Gwendoline Christie as the heroine who takes to the wheel and puts Phantom through its paces. Herself a symbol of non-conformity and unapologetic success, Christie’s role boldly challenges preconceived impressions of Phantom owners.
Rankin, commented, “Rolls-Royce is the ultimate British brand. Number one of one. Eight years ago I got the chance to drive Phantom when working on 'The Spirit of Ecstasy' centenary. It was the best driving experience of my life. Not only was it exhilarating, I actually felt like a rebel and a part of that iconic history. I realised that Rolls-Royce is the ultimate brand for a reason. Phantom’s got that attitude, that exhilarating and effortless wild side that you can enjoy from the second you start the engine.”
He continued, “In my film with Gwen I wanted to express this one-of-a kind sensation, I wanted everyone to know exactly why Rolls-Royce are the best of the best and why Phantom is the icon. Everyone should try it.”
Gwendoline Christie commented, “The Rolls-Royce Phantom is a car of rare timelessness. It epitomises excellence in craftsmanship and authentic luxury in modern terms. Working with the legendary photographer Rankin and his team was a blast! They inherently respected the iconic status of this motor car and have vividly translated it with playful subversion, strength and humour. It is a true delight to be part of Rolls-Royce Iconography.”