2AM have welcomed British director, Joe Roberts to their roster. Joe’s documentary background, combined with his love of comedy, has developed a natural style of authentic storytelling combining realism with comedy and improvisation. His work elicits great performances from real people and celebrities alike and has an ease and uplift that keeps it’s audience engaged, leaving the viewer smiling. Take a look for yourself here.

Clients include Google, Nike, EA Sports, Playstation & Jack Daniels as well as long form collaborations with Kate Tempest and Jurassic 5, Roberts is best known for Google Nightwalk which picked up a silver Cyber Lion at Cannes, an Epica Grand Prix, and Eurobest Campaign of the Year. His long-form comedy documentary for EA’s The Quest for the Best, featuring Messi, aired on Sky Sports 1 and has racked up over 3 million views on YouTube.

His recent campaign for Arla sees comedian Nick Helm meeting and exploring the lives of real ‘morning people’.