Rankin, Relate & Ogilvy Explore Later Life Sex


Beautiful new work from Rankin across film and stills for Ogilvy London and Relate. Taking on the campaign pro-bono, Rankin said: “The simple fact is it that we all need intimacy now more than ever – and age, of course, really is just a number. The greatness of love and affection – the very things we can’t stop writing books, films, and pop songs about – doesn’t need to change as we find our later years. This campaign sets out to break convention, and that’s what it did, both before and behind the camera.”


The campaign’s aim is to tackle the stigma around this unspoken subject - the notion that older people shouldn’t, couldn’t and wouldn’t want to have sex and be intimate. According to a poll undertaken by 3Gem market research:

- Two-thirds of over 65s (67%) say sex and intimacy for their age group is rarely (43%) or never (24%) represented in media compared with a fifth (20%) of 18 to 24-year-olds.

- Only one-fifth of Brits think society is OK talking about sex and intimacy in people aged over 60. Fewer than 10% of people aged over 65 think society is comfortable with it.


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PROJECT: Relate “Let’s talk the joy of later life sex”

AGENCY: Ogilvy

AGENCY CONTACT: Jane Douglas

AGENCY CONTACT JOB TITLE: Head of Marketing

CLIENT NAME: Sarah Milsom

CLIENT JOB TITLE: Director of Communications & Engagement

CLIENT NAME: Sarah Osmik

CLIENT JOB TITLE: Media & Communications Manager

CLIENT PARTNER: Katharine Easteal

CHIEF EXECUTIVE CREATIVE DIRECTOR: Jules Chalkley

CHIEF CREATIVE OFFICER: Andre (Dede) Laurentino

CREATIVE: Nicola Wood

CREATIVE: Andy Forrest

CLIENT PARTNER OGILVY PR: Rachael Coomber-Nolan

BUSINESS DIRECTOR OGILVY PR: DK Cheung

GROUP PROGRAMME DIRECTOR: Sophie Rhys Evans

DESIGNER*: Luke Ridgway

ART BUYERS: Lesley Scott / Jodie Woodhouse-Ward

PHOTOGRAPHER: Rankin

PHOTOGRAPHER'S AGENCY: Rankin

MEDIA AGENCY: Mediacom, also with thanks to JCD and Clear Channel

MEDIA PLANNERS: Daniel Wood, Managing Partner and Adam Crow, Partner

PRODUCTION COMPANY: Rankin

DIRECTOR: Rankin

RANKIN PRODUCER: Christine Wright

EDITOR: Fabio Liguori

POST-PRODUCER: Leo Thornborough

INTIMACY COACH: Ita O’Brien

POST PRODUCTION: Hogarth / GPS