Steve Cope brings Ford to life for 2AM

Once again, 2AM's directors are called upon to bring their commercial prowess to automotive projects. This time, Steve Cope takes the reins and marries a futuristic vision in the modern day. It's a beautiful mix of live action and CGI all of which are exactly Steve's perfect world of expertise.

Working with agency GTB, the commercial The Beauty of Change Continues is on air now.

Credits below:

Title: The Beauty of Change Continues Agency: GTB @gtb Executive Creative Directors: Paul Yull / Adrian Birkinshaw Creatives: Ash Prentice / James Childs Agency Producer: Romila Sanassy @romilasanassy Director: Steve Cope @stevecopedirector Executive Producer: Nick Crabb @instacrabby Producer: Chris Cable @chrisjcable DOP: Ben Smithard @bensmitharddop Editor: Phil Currie @phil_noir_ at Stitch @stitchediting Post Production: ETC @electric.theatre.collective Producer: Jon Purton VFX supervisor: Neil Scholes 2D Lead: Iain Murray 2D Artists: Alex Prod’Homme, Christian Block, Alex Grey, Aitor Arroyo, Daniel Manning 3D Lead: Neil Scholes FX Lead: Tobin Brett 3D Artists: Gareth Bell, Thanos Topouzis, Ryan Maddox, Patrick Krafft Conor Ryan, Nicolas Lebas, Max Johnson, Stephane Renaldi, Quentin Dubois, Tom Di Stasio, Thanos Kousis, Eddy Martinez, Nick Turner, Kristopher Gropatsakis Grade: Luke Morrison @thehux@etc.colour