MADAM Latest Service Production for FIFA World Cup sponsor Coca-Cola
MADAM’s latest full service production starred the Nigerian football team, The Super Eagles for Coca-Cola & Ogilvy Ghana. Working closely with South African production company The Star Film Co and their director Cindy Lee, the project had a lead time of just 10 days from brief to shoot for a schedule to include stills, live action on location & BTS at a live international football match.
A number of production challenges were expertly navigated by the MADAM team. Liaising closely with the team’s manager to ensure the least disruption to their football schedule across the three shoot days, coinciding with the Nigeria v Serbia friendly at west London football club, Barnet’s home ground. Management and handling of an international star team and their recognised players. Specific location needs to match a Nigerian visual aesthetic within a one mile radius of the team’s ground, The Hive. Last minute access and BTS filming and support on a live match day. The ability to have a full stills and live action crew, including stills photographer, in place and be ready to go at a moment’s notice with numerous scheduling changes. You can see more of MADAM'S work here